Safety in numbers
Keeping you safer at live events needs situational messaging that instructs and informs Discover a safer worldContact usJoin the Crowd Angel waitlist
Get ready for Martyn’s Law legislation
Crowd safety compliance and fan engagement all in one platform
How safe is your event?
Sadly, the threat is constant and we are too familiar with the tragic consequences associated when attacks on public safety succeed.
Martyn’s Law demands that everyone, including event organisers, review what can be done to better assess, manage and respond to threats.
How are you going to fulfil your duty to react and protect public safety at your next event?
The UK policy wants a “whole of society” response.
At Crowd Angel, we believe we can help.
Martyn’s law
“Martyn’s Law” refers to a campaign for increased security measures in public venues and large events in the United Kingdom. It was initiated by Figen Murray, whose son Martyn Hett was tragically killed in the Manchester Arena bombing in 2017. The goal of Martyn’s Law is to improve the safety and security of public venues and events by making it a legal requirement for venues to have effective security and counter-terrorism measures in place.
Martyn’s Law is pending UK-wide legislation that will place a requirement on those responsible for certain publicly accessible locations to consider the threat from terrorism and implement appropriate and proportionate mitigation measures.
Subscribe to Our Newsletter
For all the latest news and insight from the sector and the Crowd Angel team.
Addressing the ‘gap’ in event threat management
We want to create a world where we can gather safely
Operational incident decision making, for those with a duty to react and protect, is augmented by situational awareness. Introducing crowd visibility, density and communications delivers a new level of engagement for public safety planning, practice, procedures and recovery.
Stay safe
Quickly assess and respond to event attendees and staff keeping everyone safer. Guide, prompt, practice, prepare, record and share.
Audience experience
Provide reassurance to event attendees
Enhance compliance
Demonstrate that you are managing the safety and security of your event and protect your brand
Introducing the Crowd Angel platform
Through our situational messaging platform, Crowd Angel, will transform the crowd experience. Our solution has a web portal to plan, manage and monitor crowd flow and density. Our API first focus allows you to embed our capability in your brand, fan, ticketing or event app and connect to your crowd.
Control room
Accessed via a secure web portal, this gives your event team a real-time stream of information, which can also be viewed via a map. Visualise your plans and procedures, and undertake safety rehearsals.
Embeddable API
Our capability can be used to enhance your existing event or mobile app. No need for a separate app install – retain your brand ownership.
Location aware
Our solution and API are fully location aware – allowing you to build your own map, seating plan and event guide. Understand crowd movements, flow and density on our real-time heatmaps.
Smart to use
High availability platform, built for scale with multi-brand tenancy. Fully configured device interaction, good for battery life & emergency offline feature set.
Resilience
Augments how your operator intelligence will correlate and risk assess reports for you. Allows event teams to quickly see a ‘hotspot’ and deliver key messaging specific to the issue, meeting the need to instruct and inform
Safe and secure
Permission based by design. Consumer data privacy, data sovereignty, protection and security are our foundation policies.
Your go-to crowd experience partner
We want to create a world where we can gather safely.
Where we can enjoy the collective experience of a live event.
- We are focused on what’s needed to achieve this
- • We truly dare to be different
- • We are bothered – and so should you be
Meet the team that is committed to making this reality
Experience counts
The Crowd Angel Team
Our team has a wealth of experience in developing technology solutions for challenging business problems. What’s more, they truly believe in the Crowd Angel vision and mission and are passionate about delivering a safer world for us to gather in.
Richard Toomey CBE
Chair
War gaming strategic thought leader
Paul Tindley
Chief Executive Officer
Building businesses for global brands.
Chris Luckham OBE
Chief Safety Practitioner
Andy Hunns
Brand & Marketing
Kareen Lim
Director
Creating and supporting successful start-ups.